Happy Friday! Today I’m offering you some information that will be helpful when planning content and social media strategies. Below are ten important statistics that you should know as a ministry marketer.
- 70% of Christian millennials say they use a smartphone or the internet to read scripture. Whether it’s YouVersion or on a website, this generation loves to get their information off the internet – even their Bible readings.
- 46.1% of churches say social media is the most effective method of outreach. Other methods are knocking on doors (24.7%), newspaper (14.3%), radio (9.1%), and TV (5.8%).
- The average click-through-rate is 115% higher for church emails that include at least one social media link. This is a great piece of information to keep in mind when crafting your weekly newsletter!
- Approximately 51% of churches claim at least one of their staff regularly blogs or posts on social media. 74% of churches do not have a paid staff member that updates their church’s social media pages. Your leaderships’ presence on social networks is important (stay tuned, as we’ll be chatting more about that later).
- 62% of churches use social networks to connect with people outside of the congregation. This is an encouraging tidbit in my opinion! Not only can we encourage and uplift those in our own community, but those outside as well!
- 61% of churches use social media. This is an interesting stat to show that, while the majority of churches use social media, there is still 39% that do not.
- 28% of church pastors have a blog. Using outlets for your congregation to have a window into your heart outside of the church pulpit helps the people of your church to feel included in your real life as a pastor (or a ministry leader). We’ll be digging into the importance of this more later.
- 68% of local church members want to connect with their church via social media. This stat supports the purpose of this blog. People of our age love to connect socially online, so we must meet them there!
- Approximate times spent on social channels (per month, per user): 7 hours on Facebook, 90 minutes on Pinterest, 90 minutes on Tumblr, 21 minutes on Twitter, and 3 minutes on Google+ (as shown below).
- Use of Twitter includes: 36% images, 16% article links, 9% videos, 8% products we like, 7% websites we like, 7% status updates, and 39% everything else (as shown below).
I hope this information gave you some insight into the world of social media that maybe you didn’t have before! Feel free to share comments or questions in the box below.