Content Strategy Example 2 :: Facebook

facebook

Today we’re continuing the series of content strategies for individual social networks. You can see the previous one posted for Instagram here.

The second one we’ll look at is Facebook.

Like last time, let’s look at who is on this social network and when.

The Who

Social-Demographics-facebook
Photo from Sprout Social

Ages

87% of adults 18–29 use Facebook.
73% of adults 30–49 use Facebook.
63% of adults 50–64 use Facebook.
56% of adults 65+ use Facebook.

Gender

Facebook attracts a majority of women, with 77% of adult females on the site and 66% adult males.

Education

77% of adults who make less than $30,000 use Facebook.
74% of adults who make between $50,000-$74,999 use Facebook.
72% of adults who make over $75,000 use Facebook.
69% of adults who make between $30,000–$49,000 use Facebook.

The When

Below is a graphic that describes the best times of day to post on Facebook depending on the interaction you’re looking for.

Screen Shot 2015-11-07 at 8.03.22 PM
Photo from Quick Social

Below is another graphic which shows the best days on which to post.

Screen Shot 2015-11-07 at 8.03.40 PM
Photo from Quick Social

The Examples

Here I’m going to give you a preview of three examples of good content, taken from social media accounts of ministries I follow!

Video

Screen Shot 2015-11-07 at 8.13.46 PM

This is an example from Church of the Highlands’s Facebook page. Videos are great for engagement on Facebook. When posted, they automatically play on your followers’ newsfeeds and offer a more personal touch to your page whether it’s an invitation to an event or a thank you to volunteers. What I love about this post is that the speaker is being connected to the church where he will be speaking through the pastor. It offers a relationship view to the follower by Pastor Chris introducing the speaker, mentioning his friendship with him, and inviting followers to the event.

Link

Screen Shot 2015-11-07 at 8.16.15 PM

This is an example from Redstone Church’s Facebook page. This post is a good model because it offers a simple instruction and a direct link to the page mentioned. This allows followers easy access to information they may be looking for or possibly a way to information they didn’t know they needed.

Event

Screen Shot 2015-11-07 at 8.20.58 PM

This is an example from S.A.V.E.’s Facebook page. S.A.V.E. is a nonprofit organization created by one of my peers at Samford University. Events are helpful on Facebook because your followers can RSVP, share the event, and comment and ask questions about the event.

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I hope this post has given you some tidbits on how to better your Facebook account! Feel free to leave any comments or questions below.

Sources: Sprout Social, Quick Social

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