Content Strategy Example 3 :: Twitter

twitter

Today we’re continuing the series of content strategies for individual social networks. You can see the previous tips posted for Facebook and Instagram if you’d like.

The third and final one we’ll look at is Twitter.

Like last time, let’s look at who is on this social network and when.

The Who

Photo from Sprout Social
Photo from Sprout Social

Ages

37% of adults 18–29 use Twitter.
25% of adults 30–49 use Twitter.
12% of adults 50–64 use Twitter.
10% of adults 65+ use Twitter.

Gender

24% of adult men use Twitter.
21% of adult women use Twitter.

Education

30% have graduated college.
24% have some college experience.
16% are high school grads or less.

The When

Buffer did a study based on their analysis over 4.8 million tweets across 10,000 profiles and derived some very helpful information, as shown in the graphics below.

Photo from Buffer
Photos from Buffer
Best-Times-to-Tweet-for-Engagement-USA
Photo from Buffer

To be efficient in our communication on Twitter, it’s important that we consider when our audience is online. Twitter is very much a real-time platform and information can easily get lost if not posted at the right time.

The Examples

Here I’m going to give you a preview of three examples of good content, taken from social media accounts of ministries I follow!

This is an example from Seeds Coffee Company, a local coffee shop in Birmingham.

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It’s a good example of the use of hashtags, mentions, photos, and essential information. It combines all of these into one post which is great for their audience and great for their engagement. By mentioning the artist, the artist can then retweet this post if he chooses, allowing the post to be seen by all of his followers. By including the hashtag, anyone that searches “Birmingham” will most likely see this post as well. The picture is great because it is more likely to grab the attention of the follower.

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This is another great example by Redstone Church that includes appropriate hashtag use, mentioning, and information. It also includes a call to action (a request for the follower to perform some kind of task. That can be retweeting, answering a question, etc.) which can increase engagement.

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I like this post by (In)courage because it offers encouragement to followers as well as a connection to a blog post that furthers the conversation shortened in this tweet.

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I hope this post has given you some tidbits on how to better your Twitter account! Feel free to leave any comments or questions below.

Sources: Sprout Social, Buffer

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